Everything has to start somewhere and a new law school is no exception. I had not imagined that I would begin to accept students until absolutely everything was in place; website, stationery, registration with TOLES, advertisements in legal publications and so on. All of those things are on the way but already I have lawyers asking for lessons. So far I have accepted them for one-to-one sessions based on their needs and it seems to be going well (at least, they keep coming back!) I have had another enquiry today so all looks well for the future.
I have always believed that the best form of advertising is personal recommendation; if the product is good enough people will tell their friends about it.